Since opening in 2003, Phonica has established itself as London's premier destination for electronic music on vinyl. Located in Soho, the shop stocks an impressive range of house, techno, disco, ambient, and experimental releases from both underground and established labels. The knowledgeable staff includes working DJs who regularly host in-store mixing sessions and album launch parties. Phonica also operates its own record label, releasing limited editions from emerging electronic artists. The store's listening stations allow customers to preview records before purchase, making it a favorite among DJs hunting for their next dance floor weapon.